Following an announcement last week, it’s no small news to the automotive world that the longtime luxury car and recent high-end crossover leaders at Mercedes-Benz are planning to venture into the fiercely competitive world of pickups, and further, who they’re planning to ask to help them along. Seemingly satisfied for decades with their dual position at the top of the European luxury vehicle and high-performance racing worlds, the creative minds at Mercedes have been demonstrating an impressive amount of innovative and exploratory spirit in recent years, as showcased by a number of well-received entries into the emerging crossover market and a lot of adventurous collaborations on other comparably ambitious projects.
Now, in demonstrating no desire to slow the pace in their journey to conquer new territory, Mercedes is in discussion with Nissan to showcase their finest collaborative efforts in pushing themselves even further. The designers of an all-new Mercedes pickup project are planning to base their design off of Nissan’s highly successful Navara, known better in the U.S. as the Nissan Frontier, which has been a strong leader in the U.S.’s current mid-size pickup class for some time. Mercedes has found success with its own efforts in the American crossover market as well, so it’s not too early to hope for some attention to be paid to the viability of American markets for a future iteration of a Mercedes truck. For the time being, though, it’s safe to assume that the first Mercedes pickup will be hitting the road overseas before any plans for a U.S. release are discussed. Still, it’s likely that the vehicle’s reception will provide a blueprint for Mercedes to attempt to venture into the domestic-dominated American pickup market.
Understandably, most car buyers are only aware of Mercedes-Benz as a leader in luxury sedans and sports cars. But, on closer look, it’s easy to see the evidence that the Mercedes-Benz brand sports a stronger reputation in the world of utility vehicles than most people might first assume. Besides their notable success in the world of cargo and transport, Mercedes has been regarded as one of the best and most reliable manufacturers of military vehicles for almost as long as it’s been known as a defining luxury car brand. Prospective customers can be certain that the new collaboration with Nissan in bringing a Mercedes pickup to life will simply be a new application of a longstanding specialty. We’re excited to see what’s going to emerge!
In keeping with its personal standards of excellence, Nissan has been garnering some appreciation lately for its own attempts to further innovation in the automotive world through a number of successful collaborative endeavors, and we can only hope that things continue to pay off in every way for Nissan and its partners as they move together in the pursuit of engineering excellence. Here at Orland Park Nissan, we’re glad to celebrate the spirit of collaboration with Mercedes-Benz in this innovative new endeavor, and we hope to see these mutual efforts bringing some new and inspiring ideas to the world of trucks as soon as possible!
Article contributed by Orland Park Nissan of Orland Park, IL