The Infiniti brand was started in 1989 and is currently headquartered in Hong Kong, but has sales hubs in over 50 countries. Infiniti’s wide range of premium vehicles are made in Japan, the United States, and China. The brand’s arrival in the UK will not only create about 300 new jobs, it will also expand the brand’s always growing portfolio. There are also even plans to expand into Mexico as well by 2017.
Infiniti’s newest production base will be located in Sunderland, UK. The new Q30 is going to be Infiniti’s first ever premium compact entry, as well as their first vehicle to be made in Europe, and their newest employees will join the crew later this year. This £250-million investment will create a cutting edge facility to help foster Infiniti’s latest design.
The brand’s Executive Design Director, Alfonso Albaisa, describes the design of the Q30, and, in fact, all their vehicles, best, “Lately, we’ve been discussing a lot about where we’re going to go with Infiniti and what this kind of vehicle brings to Infiniti. I’d like to talk about two things that are usually not together, and that’s a sense of lust and a sense of logic. That is Infiniti, in a sense, because we want our vehicles to immediately from 10 meters or even 20 meters away to strike you, captivate you and give you a sense of lust, that you want this object. But actually, a vehicle like this is quite practical […] so the logic is in play, but we don’t want people to buy Infiniti or love Infiniti from the brain. This is an emotional area, and again it goes back to the more you can feel the hand of an artist. And not just a regular artist, a brave risk-taker and these tie into how we make our shapes, how we select our materials and how we finish the car from a distance to up close.”
The new Q30, according to Albaisa, is going to be “a rarity.” Albaisa believes that all too often the word “distinct” is thrown around when describing premium vehicles and that “rarity” is a better choice of words for Infiniti’s sleek and modern design.
While the Q30 is going to be beautiful, to say the least, we can also look forward to the QX30. The QX30 will be a premium compact crossover which will, again, add to the company’s portfolio, giving consumers a broader range of vehicles to choose from a brand they know and love.
This will also probably add to Infiniti’s skyrocketing sales, which increased by 13.5 percent since last year, making Infiniti one of the fastest-growing premium brands in many key regions.
Article contributed by Infiniti of Orland Park